Milo Nutrition Movement

‘Milo Nutrition Movement’, Milo’s nutrition campaign takes a step towards educating Malaysian mothers on the right balance of nutrition and energy in their childrens’ diet.

For the first time, Milo Malaysia launched a month-long pledge collection through their Milo Malaysia Facebook page, whereby a minimum 10,000 pledges will provide 10,000 breakfast meals to students in selected rural schools nationwide.

The pledge collection which is currently ongoing since its commencement on June 18, will conclude on July 18 this year.

The ‘Milo Nutrition Movement’ aims to inform mothers that “drinking” right is key in a child’s development.

Since mothers are in control of their childrens’ diets, the primary target for the ‘Milo Nutrition Movement’ is mothers with children aged between 7 and 12 years old.

Health-food drinks like Milo are able to provide essential nutrients and complement a varied, balanced diet to ensure that a child is in optimal condition.

Focusing on the importance of a balanced breakfast for children, the campaign will promote the sustainable energy provided by Milo’s nutritious choco-malt content.

According to a study conducted by Universiti Kebangsaan Malaysia (UKM) in 2008, almost 30% of primary school children skipped breakfast on an average of two to three times a week.

This, coupled with Milo’s brand proposition as a nutritious beverage, has propelled Milo to launch a nutrition campaign that will spread the company’s wealth of knowledge in the nutritional arena across the nation.

“Through years of research, Milo nutritionists have found the right balance of vitamins, minerals, and other nutrients to provide energy and sustenance for kids to take on their hectic day,” said NestlĂ© Products Sdn Bhd coffee and beverages executive director Don Howat.

“While Milo may be popular for its great choco-malty taste, our consumers can be assured that content in one cup of Milo with protomalt and actigen-E is able to provide your child with essential nutrients and energy to kick-start their day right,” he added.

Other highlights of the nationwide campaign include on-ground activities, product detailing in various hypermarkets and supermarkets as well as school visits.


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