Instagram launches video

Video is now on Instagram for iOS and Android 

Facebook unveiled a highly anticipated video feature for its popular Instagram photo-sharing app. The new feature will be a rival to Twitter's popular Vine service. 

The Instagram video can be up to fifteen seconds long, a length Systrom said the company settled on after experimenting with others and having a “Goldilocks moment” when it tried fifteen seconds. 

The fifteen seconds can be made up of multiple clips–as in Vine, the camera only shoots when you hold your finger on the shutter button.

Instagram is also introducing a mode called "Cinema" that acts as a way to stabilize footage. 

 Users can also choose a cover photo for their videos, which will appear in the stream as a regular photo.


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